current posision: home / back to list


[TED] Our antisocial phone tricks - Renny Gleeson

( Setting )
  1. What I wanted to talk to you about today is two things: one, the rise of a culture of availability; and two, a request.
  2. So we're seeing a rise of this availability being driven by mobile device proliferation, globally, across all social strata.
  3. We're seeing, along with that proliferation of mobile devices, an expectation of availability.
  4. And, with that, comes the third point, which is obligation -- and an obligation to that availability.
  5. And the problem is, we're still working through, from a societal standpoint, how we allow people to be available.
  6. There's a significant delta, in fact, between what we're willing to accept. Apologies to Hans Rosling --
  7. he said anything that's not using real stats is a lie --
  8. but the big delta there is how we deal with this from a public standpoint.
  9. So we've developed certain tactics and strategies to cover up.
  10. This first one's called "the lean."
  11. And if you've ever been in a meeting where you play sort of meeting "chicken,"
  12. you're sitting there, looking at the person, waiting for them to look away, and then quickly checking the device.
  13. Although you can see the gentleman up on the right is busting him.
  14. "The stretch." OK, the gentleman on the left is saying, "Screw you, I'm going to check my device."
  15. But the guy, here, on the right, he's doing the stretch.
  16. It's that reeeee-e-e-each out, the physical contortion to get that device just below the tabletop.
  17. Or, my favorite, the "Love you; mean it." (Laughter)
  18. Nothing says "I love you" like "Let me find somebody else I give a damn about."
  19. Or, this one, coming to us from India.
  20. You can find this on YouTube, the gentleman who's recumbent on a motorcycle while text messaging.
  21. Or what we call the "sweet gravy, stop me before I kill again!" That is actually the device.
  22. What this is doing is, we find a -- (Laughter) a direct collision -- we find a direct collision between availability --
  23. and what's possible through availability -- and a fundamental human need --
  24. which we've been hearing about a lot, actually -- the need to create shared narratives.
  25. We're very good at creating personal narratives, but it's the shared narratives that make us a culture.
  26. And when you're standing with someone, and you're on your mobile device, effectively what you're saying to them is,
  27. "You are not as important as, literally, almost anything that could come to me through this device."
  28. Look around you. There might be somebody on one right now, participating in multi-dimensional engagement. (Laughter)
  29. Our reality right now is less interesting than the story we're going to tell about it later.
  30. This one I love. This poor kid, clearly a prop -- don't get me wrong, a willing prop --
  31. but the kiss that's being documented kind of looks like it sucks.
  32. This is the sound of one hand clapping.
  33. So, as we lose the context of our identity, it becomes incredibly important that what you share becomes the context of shared narrative, becomes the context in which we live.
  34. The stories that we tell -- what we push out -- becomes who we are.
  35. People aren't simply projecting identity, they're creating it.
  36. And so that's the request I have for everybody in this room.
  37. We are creating the technology that is going to create the new shared experience, which will create the new world.
  38. And so my request is, please, let's make technologies that make people more human, and not less.
  39. Thank you.
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.
Posted by: 癸

Just visit TED to watch the talk.


Waiting for network connection

Embracing our inner wiring leads to a happier, more authentic life.

back fix fix ori.

Please enable javascript in your browser to practice.

What is lazy mode?

Foreignthinking is a game, not a test. However, some people just want to verify what they did is correct or not, not want to challenge themselves. That's why we have this new learning style.

Lazy mode is an efficient way to learn English. If you want to try it, please be our contributors as below~

How to see more learning materials for free?

In order to make this study camp keep growing, from May 2017, we decide to show learning materials for people that are welling to provide at least "one" learning material for other people. You can be our contributors with this link: How to create a new learning material.

The [BBC] [English at Work] series is also invisible in the home menu but will be displayed on the facebook fan page. Other BBC series, or new learning materials after May 2017 will not be displayed on home menu or facebook fan page.

It's also good for you to learn English while you are doing it. You will have abilities to analyze English paragraphs and to compare the difference thinking way with your mother language. So, it's definitely good to have a try.

Just keep learning, sharing, and having fun~

Random Recommendations